My Sheikhupura-(Beautification of City Landmarks)
Project Description
Beautification of Sheikhupura citys with our vibrant colors in collaboration with Local district government. Sheikhupura is a historical city has rich cultural signi􀃕cance and heritage sites. Founded by the Mughal Emperor Jehangir in 1607, Sheikhupura is the 16th largest city of Pakistan by population. Main objective was to increase the brand awareness in a city like Sheikhupura which is a historical city having a rich cultural heritage.
Since no such advertising campaigns were undertaken by any company and the people were not accustomed for such branding it was a challenge to achieve our goal and keep the history alive at the same time. The ultimate objective was to increase sales in this area where we were struggling while at the same time to add a bit of color to this quite Neighborhood.